Fruit flavor into a new product development trend, sea buckthorn and blue fruit winter attention

Keeping up with changing industry trends can be a challenge for product developers. Based on this, the German natural fruit and nut raw materials manufacturer Bösch Boden Spies is exploring new ingredients and concepts to help guide customers to successful product development. The company uses a "crowd test" approach to test ingredient performance, and the supplier is currently demonstrating two new fruit elements to monitor responses, while highlighting its significant concerns about supply chain transparency.

Consumer preferences are a broader area, especially in the snack and dairy industries. As a product developer and raw material supplier, the goal of Bösch Boden Spies is to provide customers with ideas, products, raw materials and concepts that enable them to effectively keep up with the latest industry trends. The company, which has used sea buckthorn and Haskap berries as two potential ingredients, is testing market acceptance and related reactions to these products.

Sea buckthorn and blue indigo are of concern ：

Fruit-sourced products have a strong appeal to consumers, and fruit flavors are one of Innova Market Insights' best taste trends of the year. Mature fruit flavours are still at the center of innovation, and undiscovered exotic and tropical fruits have inspired the development of new products. According to market research, fruit-based new product development has a positive image of consumers, from the consumer's point of view, taste and health benefits are the most important selling point.

Sea buckthorn has become a hot super fruit for two years, both at home and abroad, because of its wide range of health attributes. Sea buckthorn is rich in vitamin C, vitamin A, vitamin E, vitamin B1, B2, B12, vitamin K, folic acid (vitamin B9) and other 15 vitamins. Importantly, sea buckthorn contains plant-derived Omega-7 fatty acids, which have a variety of physiological effects, including anti-inflammatory, metabolic health, immune health, etc. Currently, sea buckthorn-related functional factors have been added to a number of product formulations, including pharmaceuticals, food, health care products, cosmetics, etc.

Blue-toned fruit, also known as blue-toned fruit, is similar to blueberries, but contains less water than traditional blueberries. In dry form, for example, the berries are similar in size to peas. They are characterized by a complex, multi-faceted taste that belongs to the typical wild fruit.  Nutritionally, it is rich in antioxidants and dietary fiber, as well as vitamins C and A, as well as potassium, phosphorus and magnesium. Blue fruit can not only improve the taste of baked goods, chocolate, cereal, nut mixed food, but also enhance their functionality.

In addition, the use of berries in food also has an important form, that is, for product dyeing, such as blue indigo has a unique dark purple, can add an interesting color to yogurt, smoothies and ice cream and other dairy products.